Our Story

In 2006, a small group of pioneering real estate thought leaders in Silicon Valley broke free from the impersonal mega-office model and formed a boutique agency focused on amplifying hyper-local intelligence and agent collaboration to best serve the needs of their clients.

Each pledged to be the single positive difference in their client’s experience.

Our Team

Since then, Sereno Group has risen to become one of the top four real estate firms in the San Mateo, Santa Clara, and Santa Cruz counties by overall annual sales volume. The sales team has the distinction of ranking as the highest per agent productivity compared to other leading brokerages in local markets. RealTrends listed Sereno Group in the top five for Closed Sales Volume per Sales Associate as compared to all brokerages in the US.

Branding + Marketing

Sereno Group branding, colors, and logo were thoughtfully chosen and designed to reflect our commitment to the way we assist clients to buy and sell homes and the distinct manner in which we serve the surrounding community and environment.

Our colors mimic the beauty of the natural world and are meant to enhance every part of the business we participate in. The simplicity of our logo is a representation of the core values we serve and reflects our abiding belief that business is deeply and inextricably intertwined with the community.

By and large, we are community enthusiasts in pursuit of serving our clients in the best way we can at a hyperlocal level. All of our marketing materials are created with these priorities in mind.

Social Responsibility

Sereno Group is committed to engaging in socially responsible and environmentally sustainable business practices. Through our 1% for Good initiative we actively donate time and money to local community organizations that are changing the world and contributing to the betterment of humanity.

Our company culture was founded on the premise that we have a responsibility to the earth and its inhabitants and we make every effort to honor these principles throughout our workplace.

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